Although Bitcoin was the first cryptocurrency to receive mainstream attention, Ethereum, which came along in 2015, soon gained momentum. Ethereum is an open-source public service which uses blockchain technology to securely facilitate smart contracts and cryptocurrency trading.

Ether is the native currency for the Ethereum platform and is used by people across the world to make payments, as a store of value or as collateral. As with Bitcoin, more and more companies have recognised the benefits of offering Ether as a payment option in response to demand, and are now looking at ways to integrate the necessary technology.

Ethereum has historically ranked in second place behind Bitcoin in terms of market capitalisation. Its position highlights its important role in business and society and is reflected in the growing demand for Ether-based online payment possibilities for goods and services.

Businesses wishing to accept Ethereum payments, can do so quite easily by integrating an Ethereum payment gateway, which will enable them to accept Ethereum transactions. With fewer intermediaries involved, transaction costs are lower, which along with other benefits, make this mode of payment a smart business decision.

An Ethereum payment API will allow you to integrate and accept Ethereum payments on your website by connecting your company’s checkout system to a payment acquiring network. This will enable your customers to make purchases from you without the necessity to leave your website to process payments.

The same payment infrastructure can also be used to allow payments via a mobile app while having access to real-time data means you have useful data that can be used to help steer your business in the right direction.

Accepting Ethereum on your website is a good business decision as it enables you to capture opportunities and cater for your existing and future consumers while providing a service to differentiate you from your competitors. Getting started is not a difficult process as the growing popularity of Ethereum as a means of payment has made integrating a merchant account a fairly simple procedure.

B2BinPay is a leading Ethereum payment provider/processor with solutions for Merchants and Enterprise clients. It enables businesses to send, receive, store, exchange and accept cryptocurrency payments online, safely, securely and cost-effectively across the world in minutes.

With B2BinPay, merchants can offer their customers Ethereum and more as a payment option. Features include low processing fees, no recurring fees, no hidden charges, real-time balance/transaction history, downloadable reports and secure checkout.

Enterprise clients can receive, store and send a large range of virtual currencies including Ethereum. A secure, reliable and scalable wallet solution from a reputable, industry-leading cryptocurrency payment provider, features include secure API, automatic withdrawals for clients and a sandbox environment for development teams, over 888 coins and tokens supported and advanced real-time reports, together with 24/7 technical support in 7 languages including English, Chinese, Japanese, Arabic, Spanish, Russian and Greek.

Integrating B2BinPay is the ideal business choice for accessing the cryptocurrency markets quickly and facilitating global Ethereum and other crypto payments. Its expanding user-base includes over 100 cryptocurrency exchanges, forex brokers, online stores and a range of other merchants.

Open an account today and introduce a new payment mode that will benefit your existing clients, gain you new clients, save on costs and set you apart from your competitors!