What is Binance Launchpad? How Can You Get Listed?

Since its inception in 2017, Binance has become one of the biggest and most trusted names in the crypto industry. This exchange boasts over 200 million registered users in 2024, and in 2023 alone, Binance facilitated an annual exchange volume of $3.4 trillion, underscoring its pivotal role in the digital asset ecosystem.

One of Binance’s impressive features is Binance Launchpad, a platform that helps new blockchain projects connect with investors and raise money. It’s where big ideas get their start, and some of its success stories are truly incredible.

This article breaks down how Binance Launchpad works, why it’s so valuable, and how blockchain startups can list there.

What is Binance Launchpad?

Binance Launchpad is a platform created by Binance to help new blockchain projects raise money and reach more people through Initial Exchange Offerings (IEOs). It acts as a bridge between innovative startups and investors eager to support fresh ideas in the world of cryptocurrency.

The main goal of Binance Launchpad is to promote the growth of blockchain technology by supporting projects that offer real solutions to everyday problems in industries like finance, gaming, and logistics.

How Does Binance Launchpad Work?

Binance Launchpad follows a simple step-by-step process to ensure a smooth experience for both projects and investors:

Project Selection

Binance carefully selects projects to list on the platform. These projects must show they have a solid idea, room to grow, and meet legal requirements.

Token Sale

Once approved, the project offers some of its tokens for sale on Binance. These tokens are sold at a special discounted price for Binance users.

Investor Participation

• Users need a Binance account and must complete identity verification (KYC).
• Users must hold Binance Coin (BNB) or other eligible tokens to participate.
• Tokens are distributed either through a lottery system.

Post-Sale Trading

After the token sale, the tokens are usually listed on Binance for trading. This means investors can start buying and selling the tokens almost immediately.

Binance Launchpad vs. Binance Launchpool

Binance offers two platforms—Launchpad and Launchpool—to help new crypto projects and give investors exciting opportunities. Both have different purposes, and knowing how they work can help you decide which one is right for you.

Binance Launchpool is a platform where users can earn new crypto tokens by staking their existing coins, like BNB or Binance USD (BUSD). “Staking” means locking up your tokens for a set period, usually between 7 and 30 days. In return, you earn rewards in the form of new project tokens.

By offering these two platforms, Binance supports blockchain projects in different ways, helping them grow while giving users multiple ways to get involved.

When to Use Launchpad or Launchpool

Unlike Launchpad, Launchpool lets you earn tokens passively without spending extra money. 

For instance, during the Axie Infinity (AXS) token sale on Launchpad, participants purchased tokens at $0.10 each. In contrast, Launchpool participants earned tokens by staking their assets without direct purchase.

On the other hand, the Sleepless AI (AI) project that launched on Launchpool allowed users to stake BNB and earn AI tokens as rewards over 30 days. This made it easier for people to get involved without buying tokens directly.

Which option is better if you decide to list a new token?

• Launchpad: Ideal for projects seeking to raise initial capital and gain global visibility through token sales. It provides a platform for fundraising and immediate listing on Binance, offering liquidity and exposure.
• Launchpool: Perfect for projects that don’t need to raise money but want to distribute tokens widely to engage the community. For investors, it’s a low-risk way to earn new tokens while keeping your staked assets safe.

Binance Launchpad Rules and Eligibility

Binance Launchpad caters to both investors and blockchain projects, but to participate, certain rules must be followed.

For Investors: How to Participate

Binance Launchpad allows investors to invest early in new and exciting blockchain projects. To get started, you need to meet a few requirements and follow a straightforward process.

1. Identity Verification (KYC) and Regional Restrictions

If you want to invest in Binance Launchpad projects, the first step is completing Know Your Customer (KYC) verification. This process requires you to upload official documents, like your ID or passport, to prove your identity. 

Binance does this to follow global regulations and keep the platform secure. However, some countries, such as the U.S., are restricted from participating, so it’s important to check your eligibility beforehand.

2. Holding BNB

You also need to hold BNB in your account. Binance usually calculates the average of your BNB balance several days before the token sale. The more BNB you hold, the more tokens you’ll be eligible to receive. 

For example, during the Arkham (ARKM) token sale in July 2023, participants’ BNB holdings over a seven-day period were used to calculate how many tokens they could buy. In this sale, users staked over 10 million BNB, worth about $2.3 billion, showing how much interest Binance Launchpad attracts.

3. Subscription and Allocation System

Binance uses a subscription system for token allocation. You commit a portion of your BNB for the sale, and the tokens are distributed based on how much BNB you staked. This system ensures that everyone gets a fair chance while rewarding users who are more active on the platform.

For Projects: Getting Listed on Binance Launchpad

Getting listed on Binance Launchpad is a huge opportunity for blockchain projects, but it comes with strict criteria.

1. Selection Criteria

To qualify, your project must offer something truly innovative. Binance looks for projects that solve real-world problems or bring exciting new technology to areas like finance, gaming, or supply chain management.

Your project also needs to show scalability—it should have the potential to grow and succeed over the long term, not just be a short-term idea. 

Another important factor is the team behind the project. Binance checks team members’ backgrounds to ensure they have the skills and experience needed to deliver on their promises.

Having a clear roadmap is also essential. This means you need to outline your goals, key milestones, and plans for the future. Binance wants to see that your project is well-prepared and has a strong vision.

2. The Vetting Process

Upon application, the project undergoes a comprehensive vetting process by Binance, which includes:

• Legal Compliance Checks: Ensuring adherence to relevant laws and regulations.
• Technical Audits: Assessing the security and reliability of the project’s technology.
• Team Evaluation: Reviewing the qualifications and experience of team members.

One successful example is Space ID (ID), a project launched on Binance Launchpad in March 2023. Space ID introduced a blockchain-based identity solution and gained significant recognition after passing Binance’s strict review process.

Successful Binance Launchpad Coins

Binance Launchpad has been instrumental in propelling numerous blockchain projects to prominence, offering them a platform to raise funds and gain global exposure. These projects have achieved incredible growth and greatly impacted the crypto industry. 

Let’s take a closer look at some of the standout successes.

Axie Infinity (AXS)

Axie Infinity made its debut on Binance Launchpad in October 2020, introducing the wide public to a new gaming model: play-to-earn. This concept allows players to earn cryptocurrency rewards simply by playing the game.

The AXS token, initially priced at $0.10 during its Launchpad sale, reached an all-time high of $165 in November 2021, marking a 1,650x increase.

• Industry Impact: Axie Infinity didn’t just achieve financial success; it also sparked a wave of innovation in blockchain gaming. Millions of users joined the platform, and it paved the way for other play-to-earn games to enter the market.

Polygon (POL, ex-MATIC)

Launched in April 2019, Polygon provided a much-needed solution to Ethereum’s scalability issues. Its Layer 2 scaling technology improved transaction speeds and reduced costs, enabling more efficient decentralised applications (dApps).

MATIC tokens were sold at $0.00263 during the Launchpad sale. By December 2021, MATIC’s price soared to $2.92, reflecting a 1,100x increase.

• Industry Impact: Polygon has become a cornerstone of the Ethereum ecosystem. Its infrastructure supports hundreds of projects, making it a vital player in DeFi and beyond.

The Sandbox (SAND)

The Sandbox was introduced on Binance Launchpad in August 2020, offering users a virtual world powered by blockchain. In this metaverse, users can create, buy, and sell virtual land and experiences using non-fungible tokens (NFTs).

SAND tokens were initially offered at $0.0083. By November 2021, the token’s value peaked at $8.40, representing a 1,012x increase.

• Industry Impact: The Sandbox has been a trailblazer in the metaverse space, securing partnerships with major brands like Adidas and Warner Music Group. Its success has helped popularise NFTs and virtual real estate.

Here is the Binance Launchpad projects list with the most profitable listings:

How to Get Listed on Binance IEO Launchpad

Getting your project listed on Binance Launchpad can transform your business, offering access to a global audience, liquidity, and credibility. However, the process is competitive and comes with strict requirements. Here’s how you can prepare and successfully navigate the steps.

Step 1: Create a Detailed Whitepaper

Before you apply, your project needs a strong foundation. Your whitepaper is the key document that explains your project to Binance and potential investors. It should include:

• Your Vision: What problem does your project solve, and why is it important?
• Tokenomics: Details about your token’s purpose, supply, and distribution plan.
• Roadmap: A clear timeline showing your goals and key milestones.
• Team Background: Highlight the experience and expertise of your team members.

Projects with detailed and transparent whitepapers inspire confidence among Binance and potential investors.

Step 2: Build a Strong Community

Projects with an active and engaged community have a better chance of success. Binance looks for projects that show strong user interest.

• Use platforms like Telegram, Discord, and Twitter to interact with your audience.
• Share regular updates about your project’s progress and achievements.
• Host Q&A sessions (AMAs) to connect with potential investors and build trust.

Step 3: Submit Your Application

When your project is ready, you can apply to Binance Launchpad. Fill out Binance’s online application form with accurate and detailed information about your project. Include all necessary documents, such as technical specs and compliance reports. Make sure your application is professional and polished.

Step 4: Go Through Binance’s Review Process

Binance will evaluate your project to ensure it meets their standards. As it was already mentioned, this includes:

• Legal Compliance: Checking that your project follows all regulations.
• Technical Audit: Verifying that your blockchain technology is secure and reliable.
• Team Background Checks: Assessing the skills and experience of your team.

Step 5: Prepare for the Launch

Once your project is approved, Binance will guide you through the launch process. This includes:

• Token Sale Setup: Deciding whether to use a subscription or lottery system for token distribution.
• Marketing Support: Promoting your project to Binance’s global audience.
• Technical Readiness: Ensuring your platform is fully functional and ready for the token sale.

To succeed on Binance Launchpad, keep things clear, build a strong community, and show how your project is unique. Be transparent about your goals, token distribution, and progress to gain the trust of investors and Binance.

Focus on creating an active and engaged community, as it shows there’s real interest in your project. Highlight what makes your idea special and how it solves real-world problems to stand out.

Once Binance approves your project, work with their team to prepare for the token sale. Use their tools and marketing support to reach a global audience and ensure your launch runs smoothly.

Risks and Challenges for Binance Launchpad Projects

Getting listed on Binance Launchpad comes with challenges. Both during the token sale and after the launch, projects face risks that need careful planning and smart strategies to handle.

Tough Competition

The crypto market is crowded, with new projects constantly popping up. It can be hard to stand out and attract attention. There are over 2.52 million cryptocurrencies in existence, with an average of 5,300 new tokens launched daily in 2024. 

• Be Unique: Make it clear why your project is special and better than others. Focus on your unique strengths.
• Partner Smartly: Partner with other projects or companies to expand your reach and build credibility.
• Build a Strong Brand: Create a memorable name, logo, and message that people will recognise and trust.

Market Volatility

The cryptocurrency market is infamous for its unpredictability. Sudden price swings can erode investor confidence and make fundraising difficult. Due to declining market sentiment, many promising projects struggled to attract investors during large crypto market crashes.

To overcome this challenge, consider these tips:

• Pick the Right Time: Launch your token sale when the market is stable. Avoid launching during a market crash or downturn.
• Be Transparent: Share honest updates about market conditions and show investors your project’s long-term vision. This can build trust and confidence.

Poor Communication

No matter how innovative or valuable a project is, it can fail if its goals and potential are not effectively communicated. A lack of clear messaging can result in reduced investor participation and engagement.

• Keep It Simple: Explain your project clearly. Highlight the problem it solves and why it’s unique.
• Use Many Channels: Share your message on social media, community forums, blogs, and live events like webinars or Q&A sessions.
• Engage Early: Start talking about your project and interacting with potential supporters well before the token sale.

Regulatory Compliance

The regulatory landscape for cryptocurrencies is constantly evolving and varies from country to country. Projects face significant risks if they fail to comply with these regulations.

Moreover, staying compliant post-launch can be as challenging as during the token sale. Projects that fail to adhere to regulations may face fines, legal action, or reputational damage.

• Have a Compliance Team: Assign people to monitor laws and ensure your project always follows the rules.
• Stay Up to Date: Keep an eye on new regulations and make changes to stay compliant.
• Be Transparent: Show your investors and community that you’re committed to doing things correctly.

Losing Momentum

A successful token sale is just the beginning. One of the biggest challenges post-launch is maintaining community interest and engagement. If you don’t engage your community, interest might fade over time.

• Keep Improving: Share regular updates about your progress, new features, and plans to keep people interested.
• Offer Rewards: Create programs like staking, token rewards, or special incentives to keep users active and invested in your project.
• Stay Connected: Host live sessions like AMAs (Ask Me Anything) to interact directly with your supporters and answer their questions.

Security Threats

Hacks and cyberattacks are a real danger in the crypto world. In 2024, losses from crypto hacks have already exceeded the total for all of 2023, setting a new record. If your project gets hacked, it can destroy trust and damage your reputation.

• Use Strong Security Measures: Protect your platform with advanced security tools, regular checks, and secure wallets.
• Have a Backup Plan: Be ready to act fast if something goes wrong, and keep your community informed about how you’re fixing the problem.

Conclusion

Launching on Binance Launchpad is a big chance to shine, but it comes with challenges. You must handle market swings, explain your project well, follow the rules, and keep people interested after the launch.

However, a successful launch on Binance Launchpad can give your project credibility, global exposure, and access to a large and engaged community of crypto enthusiasts. For many projects, this platform has been the springboard to achieving long-term growth and recognition in the blockchain space.